Overview
Market Strategy
Communications
Marketing Programs
Strategic Writing

Our Services: Strategic Writing

Every business communication should contain your key messages, and written deliverables are no exception. Target Reach Marketing creates written marketing materials that deliver the right message, with the language and format tailored to resonate within the target audience. We incorporate value propositions, and when appropriate, translate technical concepts into market-accessible content.

     

Our services include:

 

Samples:

     

External communication
Case studies
Use cases
Customer success stories
White papers
Articles
Newsletters
Collateral
Direct Mail
Web site content

Internal communication
Marketing plans
Reports
Demo scripts
Target profiles
Elevator Pitches
Sales tools

 

Case Studies
Systinet Technology:
Amazon.com
Interwoven
Retail Decisions
IMLogic Technology:
(Generic) Computer Manufacturer
(Generic) Public Energy Supplier
AmeriVault Technology:
K-12 Harford County

Articles
AmeriVault Technology:
Financial Services
Healthcare Services

Success Stories
Systinet Technology:
(Federal) DISA
Nielsen Media Research
Starwood Hotels & Resorts

Collateral
PGCalc Technology:
Training Brochure
IMLogic Technology:
IBM/Lotus Instant Messaging
Bridgeline Software Technology:
iAPPS Content Manager

White Papers
Employease Technology:
Sarbanes-Oxley